The biggest surprise at Amazon’s press conference last week was the lack of hardware announcements. Traditionally, Amazon announces dozens of new gadgets at its events, but this time, Amazon spent 70 minutes talking about software. Specifically, Alexa Plus, its new generative AI-powered Alexa voice assistant. And that was exactly the right move.

Anthropic's Claude large language model is powering the majority of complex tasks for Amazon's new Alexa+, sources tell CNBC.

Amazon has announced Alexa Plus, an AI-powered upgrade that promises a smarter, more conversational, and proactive voice assistant.

Amazon Alexa’s long-awaited AI overhaul is here, and it’s the biggest upgrade in the history of voice assistants.

Amazon’s long-awaited update to its assistant is almost here. About 18 months after the company first previewed the “next-gen Alexa” built with generative AI, it unveiled Alexa+, and early access will be available starting in March.

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