Parents are advised that the misprinted, incorrect website is not appropriate for children,” said Mattel, which is known for ...

In a study published this week, the National Retail Federation argued that Trump’s proposed tariffs on apparel, toys, ...

Based on Your Zodiac Sign, Which Barbie Are You? Whether you loved or hated Barbies as a kid, few toys transcend generations ...

My Little Pony finally hits the Toy Hall of Fame, alongside Phase 10 and Transformers - The National Toy Hall of Fame in ...

Malibu Barbie, Brooklyn Barbie and Ken appear in a new commercial that promotes ways to stay connected all season long ...

Are you a print subscriber? Activate your account. By Ryan Gould - 4 min 45 sec ago By Ad Age Staff - 7 min 40 sec ago By Asa ...

Mattel’s Barbie brand to release ‘My Barbie™ Story’, a new illustrated book celebrating the brand’s legacy as it commemorates ...

(Photo by Gilbert Flores/WWD via Getty Images) Gilbert Flores/WWD via Getty Images In another snap, Kaavia smiles in a pink ...

Verizon (VZ) and Barbie (MAT) announced a first-ever collaboration showcasing Barbie as the star of Verizon’s holiday campaign, including ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

Second is an iconic bundle of Barbie® goodies including the Barbie® Ultimate Stable™ Playset, The Great Horse Chase™ Dance ...