Roger Federer is a marketing powerhouse on his own, and it's best put in Nike's former tennis director Mike Nakajima's words ...

Roger Federer will star alongside Elmo in a cheeky advert that will air during America's biggest sporting event.

World No.13, Ben Shelton reacted to the latest brand endorsement ... They had even launched a limited edition shoe series named, ‘The Roger’. On recently shared a promotional skit featuring ...

Munar is making his first appearance in the Dallas Open this year. Ben Shelton is among the favorites to make a deep run in Dallas this year. He is constantly improving his game on tour and is ...

In the Round of 16 at the Dallas Open on Thursday, Jaume Munar (ranked No. 64) faces Ben Shelton (No. 13). In his last match on Wednesday, Munar knocked off Bu Yunchaokete in two sets, 7-5 ...

All three, including seeds Ben Shelton and Frances Tiafoe, were sent packing by their respective international opponents. Yoshihito Nishioka battled back to first eliminate Tiafoe, 4-6 ...

Taylor Fritz was the headline casualty of an upset-filled day at the Dallas Open, as Frances Tiafoe and Ben Shelton also crashed out. (More Tennis News) Fritz, the world number four who was the ...

The all-action 22-year-old told reporters after battling past Lorenzo Sonego 6-4, 7-5, 4-6, 7-6 (7/4) in the quarter-finals that he felt a lot of "negativity". The all-action 22-year-old told ...

Ben Shelton and Holger Rune both ended their weeks with a shocking loss to a Spanish player. The American lost at the Dallas Open, while the Dane lost in Rotterdam. Martinez was, of course, motivated ...

Ben Shelton could have come off the court feeling incredibly excited at hitting a serve that was clocked at 159 mph. Instead, he dismissed the reading as nonsense. Shelton possesses one of the most ...

Ben Shelton has started the 2025 season quite brilliantly, showing some progress compared to last year and hinting that he has very important ambitions for the coming months. The American ace is ...