Millennial and Gen Z parents are introducing their Gen Alpha kids to VHS tapes, landline-style phones, and Barbie dolls.

Lifelike down to the fingernails, complete with tiny veins and folds of skin – dolls that look like real babies can be deeply endearing yet unsettling. In the Netherlands, however, there are tens of t ...

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

Ahead of International Women’s Day, Mattel honours the Indian cricketer with a one-of-a-kind Barbie celebrating her journey and achievements.

Children’s preferences for dolls, trucks and other toys have long fascinated parents and researchers alike. Far from being mere distractions, these play objects appear to play a meaningful role in ...

After perusing hundreds of new toys and gifts that launched at Toy Fair 2026, we're sharing more than a dozen of our ...

The chief science officer of ABA Centers writes that toys like the new autistic Barbie offer early lessons in inclusion for autistic children and their playmates.

As an early years Montessori governess‭, ‬Cristina Garach Sánchez Yebra often finds herself thinking of creative ways to keep ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Julie Kim After a new round of testing, we’ve added four new dolls to this ...

From dealing with nits to learning the three Rs, ancient Roman childhood bore some striking similarities to the modern ...

The dolls that Gen X and younger kids grew up with are getting a makeover for their 40th birthday.