Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

2. Launch multiple experiments to learn what works. Take advantage of the wide range of marketing alternatives, including social media, direct contact, and traditional channels, to see quickly ...

Running a direct-to-consumer (D2C) business can feel overwhelming. Many struggle with getting products to customers quickly and accurately. Late shipments or incorrect orders often frustrate both ...

Together, the two approaches play a significant role in a company's overarching marketing strategy. Although they must operate in concert, branding and direct response are not alike. To successfully ...

The 2024 Direct Mail Marketing Benchmark Report was based on data from a survey conducted in April 2024 among 350 marketing strategy leaders. Respondents say the top advantages of the direct mail (DM) ...

The deal will let Harte-Hanks incorporate mobile into its direct marketing strategy and tactics for clients across industry sectors. This is yet another indication that mobile is now being considered ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...

KORT Payments (KORT), a specialized omnichannel payments provider, delivers on its aggressive growth strategy with the acquisition of the direct marketing payment processing business from US-based ...

Big Fat Links Announces Cutting-Edge Digital Marketing Strategies for 2025.Manchester, UK, February 5, 2025 -- As businesses navigate an ...