Social media influencers and content creators face complex tax rules, including self-employment taxes and reporting "freebies ...

With consumer attention firmly rooted on social platforms, creators now shape discovery, build trust and influence purchase ...

As TV news viewership declines, people still need to get their weather report somewhere. And they’re turning to social media.

Being an “influencer” is big business. Influencer marketing has more than tripled since 2019, with an estimated worldwide market size of $24 billion (“Global Influencer Marketing Value 2016– 2024,” ...

Let's check the vibe. The post Are Gen Zers Unfollowing Influencers Over Politics? College Students Weigh In first appeared ...

Lifestyle influencers or those cute animal accounts on social media rarely feature commentary about news and politics. The violence in Minneapolis has been an exception.

Pro-Trump influencers and surrogates are flooding social media with resources encouraging supporters to get out the vote in the final days of the 2024 presidential election. “Patriots, I’m partnering ...

Influencers have emerged as the new-age celebrities on social media platforms, with their followers often mistaking the advice in their catchy videos and peppy talks as the gospel truth. However, with ...

Developers and property managers are revamping their marketing techniques with a new generation of ambassadors. Influencers are making a splash in multifamily, with more and more companies looking to ...