Our baby and kids gear team rounded up the best toys for toddlers, including pretend play toys, active toys, educational toys ...

Millennial and Gen Z parents are introducing their Gen Alpha kids to VHS tapes, landline-style phones, and Barbie dolls.

After perusing hundreds of new toys and gifts that launched at Toy Fair 2026, we're sharing more than a dozen of our ...

Lifelike down to the fingernails, complete with tiny veins and folds of skin – dolls that look like real babies can be deeply endearing yet unsettling. In the Netherlands, however, there are tens of t ...

"Toys are for play, tech is for everything." ...

Thousands of children’s toys and products sold online are being recalled after federal officials found dangerous levels of lead and other toxic chemicals. The U.S. Consumer Product Safety Commission ...

A new line from Mattel lifts six of the dolls out of their historical contexts and drops them into contemporary fashions.

American Girl marks its 40th anniversary after five quarters of sales growth, but revenue remains far below its peak as ...

When it comes to playtime, most parents turn to the toybox to keep their young children entertained. But giving them unusual objects such as whisks and potato mashers could help hold their attention ...

Artificial intelligence is permeating into nearly every aspect of life. And for parents, child wellness experts are warning about the dangers of the technology when it comes to toys.

In an era of packed schedules, screen time, and intense focus on school readiness, many children are playing less than in previous generations, which harms development.

Children’s preferences for dolls, trucks and other toys have long fascinated parents and researchers alike. Far from being mere distractions, these play objects appear to play a meaningful role in ...