WebFX reports detail Google's transition of Local Services Ads to Performance Max, impacting campaign management, bidding, ...

Local video ads drive action: 53% of viewers are four times more likely to make a purchase following a local ad, compared to 13% of national-only ads Locality_logo (PRNewsfoto/Locality Inc.) For ...

Google is moving Local Services Ads (LSAs) into the Google Ads interface, replacing the standalone LSA dashboard with a new Performance Max for pay-per-lead goals campaign designed specifically for ...

Google Ads brings Local Customer Optimization to Performance Max and easier Store Sales measurement to help retailers drive ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. Running a local plumbing business is no easy feat. With a ...

As cable subscribers cancel their subscription at a record pace, local advertisers are increasingly relying on CTV to reach consumers. (AP Photo/Matt Rourke, file) One of the fastest growing ad ...

How important is localized advertising to consumers—and why? Consider these findings from Locality’s new consumer research study, “The Local Lift: How Local Video Campaigns Increase Consumer Action,” ...

Here's a targeted playbook for handymen, contractors, realtors, healthcare providers, eldercare facilities and independent ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

CHANTILLY, Va.—While even numbered years are usually a boon for broadcasters’ bottom line—with boosts in local ad spending spurred by the Olympics and political campaigns—slow economic growth is ...

Core, non-political U.S. local advertising is estimated to grow 6.1% in 2025 to $171 billion from a year ago, according to BIA Advisory Services. Total local digital media will land at $89.6 billion, ...