When a conventional marketing-mix model proved too latent, the brand's ecommerce head Drew Schneier went agile and got real-time results.

As Skoda completed 25 years in India, Brand Director Ashish Gupta reflected on how marketing and consumer behaviour in the automobile sector has transformed ...

Making Data-Driven Marketing Decisions Has Never Been This Accessible For years, Marketing Mix Modelling has been the domain ...

Media mix modeling (MMM) is a statistical analysis technique that estimates the impact of various marketing and media channels on business outcomes such as sales or brand awareness. It uses historical ...

A political controversy in India has unexpectedly drawn Brazilian model and actor Larissa Bonesi into the spotlight — and ...

Noodles & Company (NASDAQ: NDLS) Q3 2025 Earnings Call Transcript November 5, 2025 Noodles & Company misses on earnings ...

The company reported a net loss of $9.2 million, or $0.20 per diluted share, in Q3 2025, compared to a net loss of $6.8 ...

Revised 2025 Guidance -- Projected cell processing revenue of $93 million to $94 million, representing 26%-28% growth; total ...

Elaina St. James is going viral after warning fans about the hidden health risks of Brazil nuts in Costco’s Keto Snack Mix.

How to become a data scientist Want to start a career as a data scientist? Learn how to become a data scientist with career ...

From pop icons like Lorde and The Weeknd to rising stars Gracie Abrams and Megan Moroney, several big names didn’t get any ...

The first snowfall of the season is likely early next week. When will it snow? How much snow is expected? Will there be a mix ...