When a conventional marketing-mix model proved too latent, the brand's ecommerce head Drew Schneier went agile and got real-time results.

What does it take to serve midsize brand clients? How is AI transforming media buying? And why, for the love of god, is measurement still so messed up? Mediastruction CEO and Founding Partner Marilois ...

As Skoda completed 25 years in India, Brand Director Ashish Gupta reflected on how marketing and consumer behaviour in the automobile sector has transformed ...

Making Data-Driven Marketing Decisions Has Never Been This Accessible For years, Marketing Mix Modelling has been the domain ...

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

NaviStone, opens new tab is expanding with the addition of Jeff Moore as Vice President of Strategic Agency Partnerships, a ...

Media mix modeling (MMM) is a statistical analysis technique that estimates the impact of various marketing and media channels on business outcomes such as sales or brand awareness. It uses historical ...

Artificial intelligence (AI) chatbots are worse at retrieving accurate information and reasoning when trained on large ...

Marketers have a lot of misconceptions about marketing mix modeling (MMM). But it’s far less expensive – and easier – to execute than it used to be. Deli meat brand Land O’Frost has been investing in ...

A political controversy in India has unexpectedly drawn Brazilian model and actor Larissa Bonesi into the spotlight — and ...

M+C Saatchi Performance has launched M+C Saatchi OneView, a new unified measurement platform that helps marketing teams finally answer the question: “Is our media driving real business growth?” “M+C ...