Perplexity’s AI search lead faded as Google and OpenAI added similar answer tools; founded in 2022, it remained a niche ...

AI company Perplexity is stepping away from advertising over concerns that it will erode user trust, despite moves by rivals to introduce ads as an alternative money-making strategy. Perplexity was ...

“A user needs to believe this is the best possible answer, to keep using the product and be willing to pay for it,” an unnamed Perplexity executive said at a media roundtable, per the Financial Times.

The company quietly phased out sponsored content late last year, ending an experiment that began in 2024 when labeled promotions occasionally appeared beneath chatbot responses. On ...

AI search startup Perplexity is distancing itself from ads amid fears users won’t trust chatbots with an agenda to upsell. The move highlights an emerging crossroads for the AI ...

Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labeled ads can erode credibility.

Perplexity, a San Francisco-based AI startup, emphasizes subscriptions and business sales, diverging from OpenAI's ad-centric approach.