AI chatbot traffic converts better than search traffic, with growing importance in digital marketing despite low volume.

The study revealed that those popular AI assistants often gave incorrect information and distorted the facts in their replies ...

In this new test, staff at the BBC fed 100 news articles from the company website to OpenAI’s ChatGPT, Microsoft’s Copilot, ...

You can't always be certain that the information provided by generative AI tools is accurate, a BBC study shows.

There’s a moment when every new technology shifts from novelty to necessity. Think about the first time you used GPS instead of printing out ...

A new AI study carried out by the BBC suggests 'four major artificial intelligence (AI) chatbots are inaccurately summarising ...

Nicole Gill of Cozen O'Connor discusses the need for attorneys to be aware of new software applications their clients use and ...

For context, the BBC enlisted its experienced reporters and journalists to evaluate the accuracy of the chatbot-generated ...

Approach AI with curiosity, not fear,' says Celia Quillian in her new book, AI for Life. We sat down with her to get some ...

BBC study finds leading AI chatbots consistently distort news content, raising concerns about information accuracy and trust.

Four major AI chatbots are churning out "significant inaccuracies" and "distortions" when asked to summarize news stories, ...

BBC research finds inaccuracies and distortions in more than half of AI generated answers it tested on its news stories.