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Sony is ceding control of its Bravia TV brand to China's TCL as part of a new "strategic partnership," the companies ...

Sony is partnering with Chinese rival TCL Electronics, ceding majority control of its iconic Bravia TV brand. In a new joint ...

Tokyo-based Sony has focused on expanding its portfolio of intellectual property assets — anime, live-action film, music and ...

Sony is diluting its home entertainment business by selling a 51% stake to TCL, forming a new global joint venture for Bravia ...

New company to handle design manufacturing and sales worldwide as Japanese electronics major reshapes strategy amid pressure ...

Sony is stepping back from direct control of its iconic Bravia TV business. The Japanese electronics giant has announced a ...

Japan’s Sony Corp announced on Tuesday that it had reached an initial agreement with China’s home appliance heavyweight TCL Electronics Holdings Ltd for the establishment of a joint venture to take ...

Sony is making a move that would have seemed unthinkable not all that long ago. Under a newly announced strategic partne ...

Sony has announced plans to spin off control of its TV hardware business through a joint venture with TCL. TCL will hold a 51 ...