Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...

And last week he declared war on artificial food dyes, calling them “poisonous compounds” and explaining at a press ...

Businesses are looking for natural alternatives, which experts say is a complex process. The "Gossip Girl" alum stepped out ...

FDA Commissioner Marty Makary stated that the agency has several actions planned to phase out the use of synthetic dyes. It ...

For years, Kennedy has railed against Big Food and Big Pharma and blamed the nation’s “chronic disease epidemic” on additives ...

In some studies, synthetic food dyes used in the United States have been associated with hyperactivity and behavioral effects ...

The push to remove artificial colors from U.S. foods is gaining speed, but making the change won't be easy—or quick.