Starbucks is in a slump after a year of declining sales, boycotts, and executive turnover. Now, they’ve hired former Chipotle ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...

Starbucks CEO Brian Niccol is looking to improve the mobile ordering system. He aims to address the mismatch between order preparation and customer pickup times. Niccol wants to return to a more ...

Brian Niccol speaks with The Wall Street Journal after joining the coffee giant last September.

Starbucks CEO Brian Niccol said the chain was considering letting customers choose when they pick up their mobile orders as ...

From the seasonal Gingerbread Latte to the beloved raspberry syrup in Raspberry Mochas, these are the 9 discontinued ...

Starbucks plans to open 500 new stores in the Middle East and "many more thousands" in China, said Brian Niccol, the ...

We have heard before about how coffee giant Starbucks (SBUX) plans to revitalize its brand image. But new CEO Brian Niccol has been starting to ...

Can the coffee giant Starbucks (SBUX) turn things around under new CEO Brian Niccol and return to positive comparable sales ...

Starbucks CEO Brian Niccol was awarded approximately $96 million in total compensation after just four months on the job — quickly becoming one of the highest-paid executives in corporate America.