The fact that attention is critical in modern marketing is nothing news. In 2020, media scientist researcher Dr Karen Nelson-Field of Amplified Intelligence released ‘The Attention Economy’, and it ...

Creative agency Bonfire has rolled out its first Drinkaware campaign around the St Patrick’s Day weekend aimed at encouraging mindful drinking. The campaign’s core piece is a film featuring hip-hop ...

Swedish ferry operator Stena Line has launched its latest campaign, ‘The Stena Line Way’, designed to urge travellers to “say no to crampy travel” and instead embrace the comfort, ease and freedom of ...

The Sunday Times is removing the paywall on all content for two days this St Patrick’s Day weekend to allow readers free access to the newspaper. Over Saturday, March 15 and Sunday, March 16, readers ...

Thinkhouse founder Jane McDaid was among the speakers at the SXSW in the US. She was part of a panel discussion on youth powered disruption and sustainability with researcher Viv Chambers of Bricolage ...

CPM Ireland, the field sales company which is part of the Omnicom network, has been voted the international agency of the year at the Field Marketing & Brand Experience (FMBE) awards show in London.

GroupM x Invention has rolled out a new campaign titled ‘Overwhelming’ for the Irish Refugee Council (IRC) which was  selected through an agency vote. The ads aim to raise awareness and compassion for ...

Shark Haircare, the personal care brand owned by Gowan Home, is running the first-ever full-wrap car park bus campaign at Dublin Airport. The activity has the potential of allowing advertisers access ...

Bord Bia has announced a programme of promotional and trade activities across 13 countries to mark St Patrick’s Day. Throughout March, the agency will host over 40 St Patrick’s Day events across three ...