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Cannes Lions International Festival of Creativity has responded to criticism from Zaid Al-Qassab, former chief marketing ...
See why Lazada tops the list in Thailand and explore the rising challengers shaking up the rankings in Campaign’s regional ...
These consumers are going beyond the usual value for money and are willing to pay a premium for the “emotional value” a ...
The spot is meant to show off GWM's amazing features, eliciting 'oooh's' from the many passersby the SUV encounters.
K-pop and Xiaohongshu's marketing model but the real creative revolution happening in Southeast Asia’s music, film and ...
A week after the festival closed, São Paulo-based DM9, part of the DDB network, withdrew three award-winning campaigns.
Canva's acquisition of MagicBrief signals a significant shift in how the $32 billion visual communications platform plans to serve enterprise clients. What began as an effort to solve internal ...
The subjectivity parts is done via a 'tinder for ides' experience on Creativitybenchmark.ai.People are given either an insight, idea or wild idea for a random brand and asked to pick what they prefer ...
As AI agents and answer engines reshape how people search and interact online, brands are rethinking web design, SEO, and ...
Industry leaders gathered for an off-the-record roundtable to discuss “The Role of Brands in improving People’s lives” hosted ...
Cannes Lions amplified Asia’s usual hits this year—K-pop and Xiaohongshu's marketing model but the real creative revolution ...
Nearly 80% of the Film Lion winners used humour as a narrative style. McCann’s APAC chief creative officer and Film juror ...