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As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.
Articles written by Stuti Jalan ...
Not every pet parent follows wellness brands or influencer pages, and awareness needs to travel beyond the urban scroll zones. A few Pawflix reels alone won’t rewrite deeply entrenched habits—but they ...
Some of the biggest names in the Indian advertising fraternity gathered at the inaugural edition of Cannes Homecoming— a first-of-its-kind initiative to honour the Indian contingent that won big at ...
Chris Wade (pictured above, left), WPP’s longstanding director of communications and corporate affairs, is leaving the advertising and PR behemoth to be replaced by one of the UK PR industry’s ...
Cannes Lions is no stranger to controversy, but this year the debate took on a distinctly AI-shaped form. For years, award shows like Cannes Lions have struggled with agencies entering scam ads, ...
If 85% of digital ads fail to hold our attention for even 2.5 seconds, what chance do brands really have? In a fast-scroll world, especially one dominated by Gen Z’s fragmented, dopamine-driven ...
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