Heineken “significantly” increased its marketing spend across all regions last year, now accounting for 9.8% of revenue.
Restaurant Brands International, owner of brands including Burger King and Tim Hortons, enjoyed “solid” results in the UK ...
Top marketers from Nomad Foods, The Telegraph and PwC discuss the rise of AI, winning over the board and when to outsource.
Not On The High Street’s former CMO and CEO is making a place for “word of mouth” in social commerce through a new platform.
As new data finds marketing apprenticeships are stalling, the industry is being encouraged to see such schemes as a “value in, value out process”.
While there’s no quick fix for imposter syndrome, businesses recognising the value of marketing and a greater sense of empathy across the industry would be a good start.
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