This EssenceMediacom piece discusses how to build brands by focusing on functional benefits at a time when Chinese consumers' brand loyalty has dropped to its lowest level in recent history. Amid the ...

The European beverage industry is undergoing a transformative shift, driven by health-conscious consumers, innovative products, and sustainability trends, and is unlocking a wealth of untapped ...

The UK’s commercial radio industry finds itself in a healthier position than its peers in other countries, with growth in both advertising investment and audience size. The latest RAJAR figures for ...