Understanding the Absence of Technology in UEFA Champions League Match Balls ...

Why Champions League Match Balls Lack Embedded Chips . In the world of football, technology continuously shapes the way the game is played, analyzed, and experienced. Today, we ex ...

Liverpool and Adidas share a long and successful history, having previously partnered from 1985 to 1996 and again from 2006 ...

Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...

As per the report, Liverpool received a flat rate of £30m a season from Nike with the Merseyside giants also netting 20% on ...

Partnership will see the sports brand becoming the club's official kit partner from the 2025/26 season onwards ...

Under their existing contract with Nike, Liverpool receive a £30 million flat fee per season, complemented by a 20 per cent ...

Liverpool has agreed its latest kit deal, with an agreement with Adidas coming into effect from August. But which ...

The Reds have capitalised on relationships with high-profile figures such as basketball legend and Fenway Sports Group ...

Premier League juggernauts Liverpool have announced a new deal with German sportswear brand Adidas. The lucrative contract will see them manufacture the Reds' kits from the 2025-26 campaign onwards.

UEFA have released a report that both Celtic and Rangers fans will love, and it sheds positive light on both clubs.