Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Discover 15 essential marketing types to boost your brand, connect with your audience, and drive business growth effectively.

KORT Payments (KORT), a specialized omnichannel payments provider, delivers on its aggressive growth strategy with the acquisition of the direct marketing payment processing business from US-based ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, ...

Learn why interactive content can outperform static content in generative AI search and tips for implementing it.

As part of its rebranding, JTS has also unveiled a new logo, website, and brand platform to reflect its expanded vision. The company now provides a high-touch agency approach, using geolocation, ...

The WhatsApp Application Programming Interface (API) has become an essential tool for businesses looking to enhance customer ...

Athletic apparel company Under Armour (NYSE:UAA) reported Q4 CY2024 results beating Wall Street’s revenue expectations, but ...

Total new customer application volume in January 2025 increased 130% year-over-year, driving the highest level of January originations, with total originations up 44% year-over-year Monthly growth tre ...

FlexShopper experienced the highest level of January lease originations in 4 years, with overall originations up 44% year-over-year and marketplace originations up 93% year-over-year, while ...

India's digital revolution, with over 220 million online shoppers, provides fertile ground for GCC-based e-commerce platforms to expand their reach, experts said ...