Their responses offer practical strategies to elevate your social media presence while building trust and authenticity online. "We faced a significant ethical challenge when curating social media ...

Successful commerce revolves around competitiveness, so if you want your business to succeed in the global marketplace, you ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

KORT Payments (KORT), a specialized omnichannel payments provider, delivers on its aggressive growth strategy with the acquisition of the direct marketing payment processing business from US-based ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Nike’s first big game ad in 27 years and other purpose-driven spots won the night, while ads built on celebrities, humor and politics had an uneven showing.

Navigating the ever-shifting landscape of digital marketing can be daunting, but armed with insights from industry experts, ...

African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market. The rise ...

Ravi Santhanam, CMO of HDFC Bank, sheds light on the company's marketing plans, challenges of direct-to-consumer strategies, ...

Discover Sojern's comprehensive insights in the 2025 Destination Marketing report, unveiling crucial trends and strategies ...

Nike ( NKE 1.31%), one of the world's largest athletic footwear and apparel makers, was once considered a resilient blue chip stock. But over the past 12 months, its stock declined 25% as the S&P 500 ...

Bluewater, the fully converged direct marketing powerhouse, has launched a Brand Strategy division, combining top marketing veterans to help brands navigate today’s complex media landscape and ...