If you're in NYC this weekend, head to LEGO's free Star Wars SMART Play pop-up experience. You can also make and take a LEGO ...

Dairy Queen's Free Cone Day is making a triumphant return in 2026. On March 19, you can celebrate this special occasion by enjoying a free vanilla soft-serve cone at participating Dairy Queen ...

TL;DR: Lego is running Star Wars make and take events on March 8. A limited quantity of Lego Star Wars Lightsabers will be ...

LEGO Malaysia has launched its Build Your Dream Ride campaign, combining hands-on vehicle-themed brick building with a ...

The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

LEGO SMART Play is a screen-free electronic system that allows builders to interact with their sets with sensors, speakers, and lights.

Sales of Lego have increased dramatically over the past few years, with more adults than ever before getting into building ...

The LEGO Group is running a limited-time promotional event for Star Wars fans in the United Kingdom, offering free ...

Lego has previously run events that allowed visitors to walk away from participating stores with a brand-new Lego item, often without spending a dime. The latest in this series is taking place in ...

From Animal Crossing polybags, a Legend of Zelda set, and tons of Pokémon content, 2026 is shaping up to be a great year for ...

Some toys are classics, some are fads, and most fall somewhere in between. When it comes to the classics, however, you’d be ...

The 20th anniversary of LEGO Batman is shaping up to be a big deal, and LEGO DC's 2026 set lineup proves it with display sets and multiple batmobiles.