Competition among retailers for a slice of the $129 billion U.S. beauty and personal care market is fiercer than ever due to the ease of e-commerce and the advice shoppers seek on social media instead ...

Here are our favorite TikTok trends from 2025 including the Nicki Minaj high heel challenge, Group 7 and the "Air walk” from ...

2025 was also the year of flexing on TikTok. A trend that gained traction on the platform in late May, "Holy (freaking) airball" videos, showed users bragging about what they are known for or other ...

The inaugural TikTok Awards became a reality on Thursday, Dec. 18 — passing out hardware to the most important folks on the ...

Creators take center stage as TikTok turns its For You Page into a live awards show — follow along for real-time updates all ...

TikTok is evolving from an easy-to-read ecosystem into a complex entertainment center and marketplace. What trends and ...

BeautyTok loves a good showdown. Millennials and Gen Z staked their claims on manicure shapes, mascara, brows, and more. Here are 2025's biggest beauty debates.

This trend turned storytelling into an art form. People revealed entire life narratives through implication and clever hints, ...

What starts as a single video can turn into one of the most searched and purchased trending TikTok products wi ...