Behind Nascar’s evolving strategy—what brands need to know
STP and Goody’s are among the brands made famous by Richard Petty and Nascar exposure. Earnhardt fans were known to be fierce Budweiser and Chevrolet loyalists. Strong associations exist today between ...
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Castroneves to use "world-class driver" provisional to race in Daytona 500
Four-time Indianapolis 500 winner Helio Castroneves will race in the Daytona 500 as a special 41st driver under a new rule ...