The failure of Apple Intelligence has caused a PR crisis for Apple, now the company needs to take accountability for overpromising and underdelivering.

Apple's mistakes and even lies about Apple Intelligence are ultimately the responsibility of CEO Tim Cook, but he's not going anywhere — and nor should he.

A prominent Apple analyst believes Apple CEO Tim Cook should publicly address the slow rollout of Siri's advanced AI features.

As you may have heard, the promised contextual, super-smart AI Siri is not going to be happening this year. Now, reputable ...

Apple made a major misstep with the way that it handled the delay of Apple Intelligence features for Siri, Apple analyst Ming ...

"Steve saw the world not just as it was, but as it could be..." ...

Apple CEO Tim Cook honored Steve Jobs on what would have been his 70th birthday by highlighting his enduring impact and visionary legacy. Cook praised Jobs' ability to see the world as it could be ...

Apple CEO Tim Cook has taken to X (formerly Twitter) to tease that 'There's something in the Air' this week, and it might ...

It has become an annual tradition for Tim Cook. The Apple CEO honoured the legacy of Apple co-founder Steve Jobs on what would have been his 70th birthday with a heartfelt social media tribute on ...

Tim Cook commemorates Steve Jobs' 70th birthday with a heartfelt message on X, honoring his vision and legacy. Cook credits Jobs' leadership and design philosophy for shaping Apple's culture and ...

Tim Cook is teasing a new Apple launch coming this week. The CEO kept his Monday X post brief with a simple caption saying, ...

Steve Jobs, Apple's iconic co-founder's birthday was on Monday. On this occasion CEO Tim Cook made an heartfelt post on X (earlier Twitter). This year marks Jobs' 70th birthday. Born in 1955 ...