Color is powerful driver of consumer behavior and changes can backfire, Giusti noted. In 2016, food giant General Mills ...

A series of studies have raised concerns by associating synthetic food colorings with health risks from hyperactivity to ...

Businesses are looking for natural alternatives, which experts say is a complex process. The "Gossip Girl" alum stepped out ...

In some studies, synthetic food dyes used in the United States have been associated with hyperactivity and behavioral effects ...

U.S. health agencies announced that the food industry will begin "phasing out" eight artificial food dyes in the coming years ...

For years, Kennedy has railed against Big Food and Big Pharma and blamed the nation’s “chronic disease epidemic” on additives ...

The FDA is working with the food industry to eliminate petroleum-based artificial dyes from the U.S. food supply by late 2026 ...

Recent concerns from the White House over artificial dyes in food products are triggering more businesses to seek natural ...