Starbucks hoped mobile orders and the drive-thru would save its business. New CEO Brian Niccol says that was a mistake
Starbucks’ “mosh pit” problem at the barista counter has been a priority for new CEO Brian Niccol to fix quickly. He said the ...
Smaller Menus, Better Vibes: How Starbucks’s CEO Is Shaking Up the Brand
In an interview with The Wall Street Journal, Brian Niccol outlines strategies to improve ordering, fix cafe vibes and boost ...
Will Starbucks’s Turnaround Be Successful? It All Comes Down to 1 Sentence
Before we dig into how Starbucks’s turnaround efforts are going, allow me a moment’s stroll down memory lane. I promise it’s ...
How CEO Brian Niccol Aims to Fix Starbucks
Starbucks is in a slump after a year of declining sales, boycotts, and executive turnover. Now, they’ve hired former Chipotle ...
Starbucks' CEO wants to change how you pick up your morning coffee. What is Brian Niccol's plan?
Starbucks CEO Brian Niccol is looking to improve the mobile ordering system. He aims to address the mismatch between order ...
Starbucks CEO Tells Us His Plan to Turn Around the Company
Brian Niccol speaks with The Wall Street Journal after joining the coffee giant last September.
Starbucks' CEO wants to change how you pick up your morning coffee
Starbucks CEO Brian Niccol said the chain was considering letting customers choose when they pick up their mobile orders as ...
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Smaller Menus, Better Vibes: How Starbucks’s CEO Is Shaking Up the Brand
Now, they’ve hired former Chipotle CEO Brian Niccol to turn the tide by investing in the company’s moneymakers—its cafes. Photo: Alexandra Larkin Roughly five months into his tenure running ...