American Airlines created the first airline frequent flier program in 1981. WSJ breaks down how AAdvantage and similar ...

The cruise has been hinting at a major overhaul of its loyalty program, which offers fewer perks than most other cruise line ...

For quick-service restaurants, loyalty programs are no longer a nice-to-have; they are essential tools to keep customers ...

A new report offers actionable travel loyalty strategies to create differentiated programs that will inspire lifetime loyal ...

The Charlotte Hornets, in partnership with CrowdPlay and Fanatics, today announced its first-ever fan loyalty program, Buzz ...

Changes requiring people to spend more to move up in program’s tier status have received mostly negative reviews from its ...

Everyone’s heard the pitch that if a deal goes well there could be better terms on the next one, but how much better are we ...

Landline Co., which has offered shuttle-bus service between Northern Colorado Regional Airport and Denver International ...

The airline successfully merged all its frequent flyers into a refreshed program that promises to 'go the extra mile.' ...

The RealReal explored the recent trend of paid loyalty programs and why businesses are adopting them more, using news ...

The wedding retailer brings in customer feedback to design a loyalty program that doesn’t just build relationships with ...