However, I grilled Samsung for coasting with the Galaxy S25 series. And if I were being fair, I’d have to do the same with Google — but I won’t. Both companies have a similar sales pitch: software is the reason you’ll want to upgrade. But while Samsung let me down with Galaxy AI, Google’s done the opposite with Gemini.

Torn between Google's new Pixel 10 and Samsung's Galaxy S25 lineup? We break down everything—from design and performance to cameras, AI features, and more—to help you choose the best flagship phone for you.

The Pixel 10 Pro XL is finally official and it's better than the key competition from Samsung and Apple, as well as the smaller Pixel 10 Pro, in these two key ways.