Lady Gaga’s beauty brand Haus Labs is set to launch in the Middle East this month, with the makeup line making its regional ...

Gulf hospitality just proved something: it can take a hit and bounce right back. Airspace closed this spring, flights got cancelled by the thousands, and for ...

The UAE has the highest level of organisational AI adoption in the Arab region at 75%, ahead of Saudi Arabia at 70% and Qatar at 65%, according to a new ...

The Business Agent was first introduced by Google in January as a shopping assistant in Search. The YouTube test extends the experience into video advertising.

When KFC Arabia's Chedrawi cheddar sauce briefly vanished from menus this year, the brand didn't apologize and instead it turned the shortage into a ...

MENA super app, has appointed Selin Süzer as its new Chief Marketing Officer, tapping an internal Delivery Hero group leader to steer the brand's ...

Hardee’s has launched the Gold Star Wraptor, a limited-time addition to its Wraptor range, across the UAE, Saudi Arabia, Kuwait, Qatar, Oman and Bahrain, as ...

Pinterest has launched Visual Search Ads, a new advertising format designed to help brands reach users through visual search as they research products and ...

Abu Dhabi (DCT Abu Dhabi) has launched an updated Hotel Classification Manual, introducing revised standards for guest ...

Meta has launched its new subscription service, Meta One, in the UAE, offering paid features across WhatsApp, Instagram, ...

LIONS, the organization behind Cannes Lions, Effie, Contagious and WARC, will launch LIONS Riyadh in December 2027 as part of ...

Brands are increasing investment in sports fan engagement, but many are struggling to measure the business impact, according ...