As unattributed customers pile up, marketers need to stop treating them as noise and start figuring out what brought them ...

As composability becomes standard, the real question is where customer data, intelligence, and decision-making should live.

The customer data platform (CDP) market has completely reinvented itself over the past 18 months, evolving rapidly in response to a landscape filled with fractured data silos and failed ...

AI agents don't need to go rogue to create problems. They can simply pursue a poorly defined objective with remarkable effectiveness.

The proposed practices aim to give buyers and sellers clearer rules for using existing standards and reducing friction in programmatic transactions.

AI productivity gains won’t translate into growth unless companies connect their AI strategy to creating more value for ...

Koa puts decades of Salesforce’s CRM knowledge into a reasoning model built to handle the operational work behind customer interactions.

Rémi is an internationally recognized digital marketing expert with over 15 years of experience. He currently serves as Performance Director at Eskimoz, the leading EU-based global search agency. In ...

The people who “just know how things work” have been the hidden infrastructure of martech. AI is making that impossible to ignore.

Marketers have a short-term opportunity to test inexpensive inventory while keeping most of their resources on Google.

Every marketing org structure solves a different problem. The challenge is knowing when your current model has stopped solving yours.