Campaign US1h
Feeling a Lil Sensitive? Lil Wayne’s got you in Cetaphil’s local Super Bowl ad
Lil Wayne hopped on the Super Bowl ad wagon by partnering with skincare brand Cetaphil to deliver a message about skin ...
Campaign US1h
Why isn’t the Super Bowl a bigger moment for pharma marketing?
The top barrier to entry for pharma brands considering a marketing play at the Super Bowl is the price point. A 30-second ad ...
Campaign US5h
The IPO market is open for business in 2025. Here’s how companies should get ready
There is near consensus by capital markets experts that the initial public offering market is open, and will remain open ...
Campaign US7h
Exclusive: OMD releases a fresh new positioning to let the industry know: ‘We create what’s next’
During a time of ongoing economic pressures and consumer volatility, Omnicom Media Group agency OMD Worldwide is here to ...
Campaign US5h
Amazon's ad business soars, reaching US$56 billion in 2024
Amazon's advertising business reached a significant milestone in 2024, exceeding US$50 billion for the first time, with total ...
Campaign US5h
Pfizer to air second Super Bowl ad, doubling down on fight against cancer
Pfizer is doubling down on its fight against cancer with a 60-second ad set to air during the first quarter of the game. For the second consecutive year, Pfizer is advertising at the Super Bowl.