That early exposure could become valuable as Gen Alpha approaches financial milestones, from opening a first savings account ...

Gains across several sectors show why marketers should blend linear's scale with CTV's targeting and interactivity.

PubMatic brings a powerful programmatic layer fueled by its AI operating system, AgenticOS. The system’s agents could help ...

Why it matters: AI-guided and creator-validated discovery surfaces can improve personalization and direct monetization.

PhRMA says the voluntary MFN agreements are acceptable, but opposes the mandatory pricing. It claims CMS is trying to impose ...

As traditional audience signals become less reliable, marketers are looking for more consistent ways to understand consumer ...

The news: As US consumers face both holiday and household budget pressure, they’re turning to BNPL, and stored loyalty program points to bridge the gap, per Blackhawk Network. 48% of Gen Zers and ...

Some 41% of US ad buyers expect to increase spending on in-person and experiential marketing this year, according to IAB data ...

The news: Consumer pushback against personalized and real-time dynamic pricing continues to gain steam.

AI-powered search is reshaping how consumers discover products, and it's creating urgent monetization challenges for ...

US retail leaders rank social commerce, like TikTok Shop and Instagram Shopping, among their top two holiday order drivers, ...

Target and Chase are betting that the future of marketing won’t be purely digital. Instead, physical experiences, from retail ...