Walmart just announced a new wave of AI tools designed to support ad bidding, creative optimization, and campaign performance. The rollout includes agentic systems like “Marty” and “Sparky”, tools built to help brands create, place, and measure ads across Walmart’s retail media ecosystem. This is not a minor update. It marks a shift in how creative gets built. Why it matters: - Creative is no longer separate from media, it’s part of the same AI-driven workflow - Retail media spaces are tight, fa
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