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Las Vegas Sphere's $450,000 Daily Ad Problem
The Sphere’s Exosphere is the world’s largest LED display — about 580,000 square feet — and brands pay roughly $450,000 a day to advertise on it. Here’s the economics of the Las Vegas Strip’s giant glowing billboard. Inside and out: the 16K interior screen, over a million LED pucks, and the Super Bowl ad rates that hit $2 million. # ...
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