The CRAZIEST Marketing Campaign! Nike Just Do It 1988–Present

Good Ads Matter on Instagram: "Nike Brings Back “Just Do It” with a new question - “Why Do It?” #GoodAdsMatter After years of cheering and creating legacies with athletes through Just Do It, Nike is passing the baton to a new generation with its latest campaign, titled “Why Do It?” The campaign flips the narrative, reframing greatness as a choice rather than an outcome. It hands “Just Do It” to today’s athletes, inviting them to define what sport, and effort on their own terms. With cinematic st