First look at our brand refresh for @thehartford, one of the leading insurance and investment companies in the US. @lukehhayman and team collaborated on the design of the identity with strategy by @mbierut. The update introduces a bold, contemporary look for The Hartford’s iconic stag logo, honoring the company’s history while demonstrating its modern, visionary spirit. Since 1875, The Hartford has been represented by the image of a stag, originally inspired by “The Monarch of the Glen,” the 185