NZ drug driving ad goes viral
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NZ HeraldHerald online
NZ drug driving ad goes viral
An anti-drug driving ad featuring three Maori children arguing over which of their dads drives best while "blazed" has become an online hit. Oscar-nominated director Taika Waititi is behind the ad, titled Blazed - Drug-Driving in Aotearoa. Courtesy: Safer Journeys
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Nationally, between 2014 and 2023, there was a 70% increase in driver fatalities where drugs were a factor. Around 90% of drivers impaired by drugs in collisions are men, putting them at a higher risk. This campaign reminds drivers of the consequences they can face if they choose to drive after taking drugs: how they could lose control of their life, their freedom and their future. THINK! Don’t put drugs in the driving seat. | Norfolk Constabulary
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